All posts tagged images

20 Jun

What is image processing and why do we need this?

We are often asked ‘what is image processing?’ When an amateur or hobby photographer takes a photograph generally they are happy with the result. The technical restrictions and constraints that professional photographers work to are never considered by the amateur or the hobbyist.

08 May

Why use professional photography?

Through careful lighting and composition professional photography can highlight whether a product is well made and emphasise important features. If the image doesn’t convey to the viewer all the necessary information they will quickly move on.