With more than 400 stores along Burke Road, stretching from Victoria Road to the Camberwell Junction and including businesses at the junction in both Camberwell and Riversdale Roads, it is one of the largest and most vibrant ‘street shopping centres’ in Victoria.

The “@ Camberwell” press and magazine campaign was developed to build on the precinct’s brand proposition “We’ve got it all”. The campaign continues to run and its execution can be found across all their communication; web, social media, email marketing etc.