Which social network is best for your business?

“People share, read and generally engage more with any type of content when it comes from friends and people they know and trust.”


Eighty percent of social network users indicated Facebook was their preferred network for connecting with brands. Polling of internet users shows that friends’ recommendations are the most reliable driver behind purchasing decisions.

Facebook is the world’s largest social network and it was designed to encourage people to interact. The “Like” and “Share” buttons are viewed more than 22 billion times a day across millions of websites worldwide! People spend more than 15% of all “browsing-time” on Facebook and they are more active than any other social network’s users.

When starting out the the first thing to do is to create a Facebook Page for your company and share any stories related to your business. It’s perfect for shorter content that may drive visitors back to your site, but it can be used as a blog. People who like your page can see your latest news and comment on it, like it or share it with their friends.


Twitter currently boasts around 650 million users worldwide, and their updates amount to 58 million new tweets per day. Twitter users are more active on their mobile devices than on desktops.

Twitter is a site that lets users post short messages (“tweets”) of 140 characters or less. So the best use of Twitter is promoting news and special deals and offers. Basically when you have a Twitter page all the people who follow your business will see your tweets, usually using a Twitter application on the phone or on the computer.

Using the hashtag symbol (#keyword) in your message makes it possible to group such messages and makes it easier to find messages that contain it. The average lifespan of a tweet is extremely short, so you need to be able to post quite frequently – without spamming – to increase your business’ visibility.


LinkedIn is a social platform for people in professional occupations, connecting businesses with potential partners and employees. It also a place to read career-oriented blogs and news articles and is the world’s largest site for professionals’ resumes.

So basically this is your website when you want to hire a new employee or looking for new customers and to reach potential clients. LinkedIn targets a professional user base, this network appeals to an older, well-educated and established audience (about 280 million users).


Google Plus has almost 550 million active monthly users. Statistics show the users on Google+ are students, tech-oriented professionals and creatives (eg. designers, photographers, bloggers). The content that you upload (share) on Google+ will help your Search Engine Optimisation. Your posts and profile description needs to include rich text with relevant keywords. Don’t forget spamming simply doesn’t work on social media networks.


Google’s video-sharing site has more than 1 billion unique visitors each month. It is perfect for showcasing your knowledge and skills. Offering valuable tips in your industry or recording video to display your skills and your creativity. Don’t post long videos and focus on one topic or issue per video.

Because YouTube videos show up in Google search results it is important to optimize the videos with as many keywords as possible. Add your company URL and links to all your other social media on your YouTube Channel.


A photo app that allows you to apply artistic effects to your shots. A perfect social site to promote your brand with images (hotels, restaurants, consumer products companies and other firms with lots of photos).

Instagram doesn’t let you link pictures to your website but you can connect your account to Facebook or Twitter so the photos are cross-posted there. Using the hashtag to search for photos and share it on your other social media pages.


A social network dedicated to the sharing and re-sharing of visual content, Pinterest is all about inspiration and ideas. Pinterest is great value for online businesses. It has 70 million users currently and more female users than any other social network.

Pinterest allows images to speak for themselves, so the power lies in high-quality and frequently updated “pin boards” (photo albums). Creating nice visual content – photos, illustrations or other graphics – can help you represent your brand.