About newsletters

Apart from building websites we provide other online services to support your website. In this article we want to help you with a few ideas and some advice on how you should use email newsletters in your online marketing.

Rule One: Send Less

You can qualify the number of people on your list if you track who is opening and reading your newsletters. You also don’t need to send email newsletters every week or repeat the same message. Try to achieve a balance so that your subscribers do not get sick of you with too many emails, against the risk that you don’t send enough and they don’t recognise who it is from. Your objective over time should be to build a quality list of customers.

Rule Two: Use a Professional Service

Use a professional email marketing service – there are several popular and reputable services available like MailChimp and Campaign Monitor. Sending a newsletter from your own computer is fraught with the risk that your IP address might be blacklisted.

Rule Three: The Content

The content and style of your message are critically important. Be friendly and interesting. The less you write the more you increase the chance subscribers will read it.┬áMake it clear to your customers that you keep your emails short because you value their time. It’s best is you cover only 3-4 topics and all of them should have an image and a short paragraph with up to 5 sentences.

Rule Four: Attract Attention

The subject line will help with this. Keep it short but not cheesy. Most mail software has excellent or strong spam filters to avoid those words you usually see in spam emails. So make it relevant.

Rule Five: Important Parts

Don’t forget to have visible links for subscribers who want to ‘unsubscribe’ and an option to see the message correctly in a browser if someone has an old mail application which is unable to display the content properly.

Rule Six: Call to Action

Usually you want newsletters to inform your customers about your services or products. Always link your images back to your site, this helps you too see who is going on to read more. It is also a good idea to use buttons for links because users understand that these will open in their browser. And don’t forget to include your contact details and create a link back to your contact page.


These are some of our tips for managing newsletters. Check your stats and track your results. Compare your results from newsletter to newsletter and take note of which articles receive the most clicks.